10 Years In Digital WINNER Brand Awareness & Social Impact Smarties 2018 WINNER The Bookmarks 2018 Display Advertising WINNER Amasa Awards 2018 Best Use Of Mobile WINNER The Bookmarks 2016 Excellence In AdOps CONSTANT INNOVATION DIGITAL MARKETING FOR HUMANS DON'T CALL US PIONEERS As behaviours continue to change, it becomes more important to keep innovating whilst staying true to your heritage. We did this with the VR campaign we did for KFC; it was a South African first and won multiple awards, but would not have been possible without our programmatic backbone. PARTS OF A WHOLE OUR SERVICES: PAID MEDIA STRATEGY & CONSULTING DESIGN & CONTENT DATA & ANALYTICS F O R M O R E : MARK1.CO. Z A DIGITAL MARKETING FOR HUMANS A trend that has crept into digital is the use of confusing jargon, abbreviated abbreviations and acronyms that just keep marketers away. Even worse are the number of wizards, ninjas and gurus working in the field all of a sudden… We don't like that! That's why we are just humans, talking to you in human talk. Even though we are! In order for us to run the first pre-roll on YouTube in South Africa, we had to constantly hassle and persuade Google until eventually they caved and assisted! We were also first out of the blocks with Facebook, Programmatic and rich media. As the industry grew and evolved, so did we. Introducing services and expertise along the way, it was important to have a consolidated core with a shared voice. From data to strategy, to design, we have built a unified process that allows for problem-solving, constant refinement and brand uplift at each opportunity.
Yearbook Jan 2019
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