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Yearbook Jan 2019

1 Video versus linear TV: A global report by GroupM on The State of Video has highlighted that future TV will become targeted, automated and optimised, FEDERICO DE NARDIS reports. NEWSPAPERS Trust in me: Editor of the World Press Trends report, FRANÇOIS NEL, says no matter print or digital, trust matters. MAGAZINES In living colour: LUCINDA JORDAAN tackles the topic of diversity and transformation in South Africa’s magazines. OUT OF HOME The problem with programmatic: Will programmatic become part of the out of home arsenal? GLENDA NEVILL canvasses OOH players. Bold ideas, bold platform: The Outdoor Advertising Association of America went on a massive national campaign on its benefits. STEPHEN FREITAS on #GetOutOfHome. DIGITAL Big data, automation, AI and AR: Tech might be the top trend for 2019, but nothing happens without great storytelling, say KGAUGELO MAPHAI and JARRED MAILER-LYONS. CONTENTS Ed’s note… On the record MEDIA IN SOUTH AFRICA The road ahead: The general elections in May will have a major impact on editorial and advertising, says STUART THEOBALD. MEDIA AGENCY Data and digital: For media agencies, the elections are front of mind, writes BRITTA REID, but the bosses anticipate a more stable environment afterward. MARKETING TRENDS What the marketers say: Some of South Africa’s top executives talk to MICHAEL BRATT about the next big thing, trust and relationships with agencies. RADIO Dialling up radio dynamics: TIM ZUNCKEL reckons 2018 was a difficult year for this sector, but is optimistic that 2019 will be radio gold. Shrinking ad spend: Tightened budgets have impacted on radio ad sales, says CINDY DIAMOND, and community radio will come into its own in 2019. The numbers game: Global radioman FRED JACOBS talks about the importance of analytics and metrics, and how radio is battling to adapt. TELEVISION Shifts at SABC TV: Head of television at the public broadcaster, NOMSA PHILISO, says change will be built on acquiring great content, aggregating and distributing it. Over the top in Africa: The OTT juggernaut is taking off in Africa, writes NICLAS EKDAHL, and pay-TV operators will have to embrace the change. 2 4 7 11 14 18 20 23 28 30 32 38 42 46 26 23 43


Yearbook Jan 2019
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