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THE MEDIA SEP 2018 e-book

MEDIA AGENCY OF THE DECADE TOTA L DOMINAT ION IN THE AGEN CY SPACE Strictly speaking, this year is not the tenth running of the MOST Awards survey for media agencies (this survey launched in 2010, a year after the media owners’ one). Notwithstanding this, since the MOST Awards is celebrating its tenth birthday this year, it was unanimously agreed that the Media Agency of the Decade would be announced, based on nine years of MOST Awards data. To derive the winner of each media agency category, the same scoring convention used for the media owners was followed. Based on this, the top-ranked media agencies by category over the past ten years are as follows: Rank Full-Service Agencies (2010-2018) 1 The MediaShop (Jhb) 2 OMD (Jhb) 3 Vizeum (CT) Rank Specialist Agencies (2010-2018) 1 Alphabet Soup 2 Mediology 3 Nota Bene (Jhb) “The MediaShop team has won overall best media agency six times in the past nine years.” Media Agency of the Decade 2010-2018 For the people who have kept track of the MOST Awards rankings over the years, the winner of the Media Agency of the Decade Award will come as no surprise. However, the second to tenth rankings are perhaps less easy to predict. Using the same scoring convention as outlined for the media owners award, the top 10 ranking of media agencies over the past 10 years is: Rank Media Agency of the Decade Points 1 The MediaShop (Jhb) 86 3 OMD 57 3 PHD 42 4 Alphabet Soup 37 5 Vizeum (CT) 35 6 Mindshare 32 7 Mediology 23 8 Nota Bene (Jhb) 21 8 Initiative Media (Jhb) 21 10 Vizeum (Jhb) 19 Considering the size of The MediaShop (Johannesburg) and its longevity in our industry, its ranking as the MOST Awards Media Agency of the Decade is a sterling achievement. Indeed, such is its dominance that The MediaShop (Johannesburg) team has won the MOST Award for the overall best media agency six times in the past nine years. The MediaShop Johannesburg team collected 53 best-incategory votes and 51 best-of-the-best votes. A media agency voter explained: “They (The MediaShop Johannesburg) treat media owners as partners. They are the only media agency that shares the latest global and local media trends and holds discussion seminars. They consistently outperform their competitors on every criteria.” Another summed up The MediaShop (Johannesburg) team succinctly by saying: “As a full-service agency with over 30 years of experience in the media game, they understand their clients’ needs and how to translate these into media campaigns that deliver.” The second and third overall rankings went to OMD and PHD respectively, while the fourth spot on the Media Agency of the Decade ranking was claimed by media specialist Alphabet Soup, a very impressive result. • The Media | wagthedog.co.za P 7


THE MEDIA SEP 2018 e-book
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