Page 48

THE MEDIA SEP 2018 e-book

M S T BELL AWARD Neil Higgs “I sat on a plane on the way back from Tanzania with him once, and he gave me an unbelievable tutoring session for a couple of hours, which shows his generosity with knowledge and teaching. He is a rare individual: a true mentor and teacher to the industry, and a one in a million talent that our country is lucky to have.” Jennifer Daniel, regional director for Africa/Asia-Pacific, Telmar Media Systems “Neil is a humble visionary with a razor sharp mind. He has left a legacy in the media research industry. His belief in collaboration in order to achieve greater goals is well known by all. Among his many achievements, he developed new segmentation models for South Africa: the SEMs and the PAMRO SESs for the rest of the continent. These segmentation models will be used for many years to come by advertisers and agencies across Africa, as these are more accurate indicators of socio-economic status than previous models.” Tshifhiwa Mulaudzi, SABC: GE Commercial Enterprises “I have heard and known of Neil Higgs ONLY through his work in the marketing research field – most recently, TNS’s involvement with the Radio Audience Measurement study and Establishment Survey. He has contributed to Radio Audience Measure Sample Design that matches and reflects accurately the demographics of the country. The RAM currency has changed and improved because of his contribution. The SEM segmentation tool will become a gold standard going forward, for media owners, marketers and media agencies alike. His work has impacted the industry. I wish him all the best.” Gordon Muller, head coach, GSM Quadrant Neil Higgs is a rare figure in the pantheon of research legends. The fact that so many otherwise brilliant researchers are viewed as children of a lesser god, can often be attributed to their singular obsession with the technical aspects of their craft. Reliability of data prized above functionality. Neil has always been technically uncompromising, but his ability to comprehend that ultimately the true value of research data lies in their ability to create competitive and creative insights, has elevated him to the status of Oracle. Widely accepted as the god of mathematics, Horus is most often represented as “The All-seeing eye”. There’s not much that missed Neil’s enquiring gaze and listing his achievements over a lifetime is futile. His Magnum Opus, the ESS/EM segmentation tool will ultimately become his legacy. His diminutive frame has cast a giant shadow over the research and media community. • THE EXCITING NEWS IS COMING SOON! The largest research study of South Africa’s urban communities Giving you insights into: Who your customers are How they behave Where they shop How they have changed over time... and so much more... All at a local level! P 46 The Media | wagthedog.co.za sparkmediasa sparkmediasa sparkmediasa


THE MEDIA SEP 2018 e-book
To see the actual publication please follow the link above