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THE MEDIA SEP 2018 e-book

ED’S NOTE On the record: Ch ch ch changes... turn and face the strange Another year, another MOST Awards… but wait, these are the only awards in the whole world in which media agencies and media owners rank each other in terms of the service they provide to each other. And they’re now in their tenth year. It is surely testament to the value they provide to agencies and owners that the MOST Awards have grown and developed so much over the last 10 years. That’s because they’re underpinned by strong research, and the data they produce is invaluable to those who take the time to study the results, and use them to improve their service offering. It’s also because they don’t remain static. The media business is going through enormous changes, and is nowhere near stabilising yet. So much more is still to come. And if awards are to remain relevant, they have to stay on top of what is happening on the ground. When I was first introduced to the MOST Awards eight years ago, digital was a separate category. Now an agency that doesn’t have a digital division, or digital at the core of its beating heart, is an agency that’s possibly on its last legs. Digital is simply a way of life in media. In one of our stories this month, we asked senior media professionals from agencies and media houses what they believed was the biggest disruptor of media over the past 10 years, and what they thought would be the issue or service or advancement that would define the next decade in media. The responses were fascinating, and the insights valuable. And yes, Artificial Intelligence is the light on everybody’s dashboard that they’re monitoring with a combination of fear and excitement. While media owners are still grappling with various digital issues, monetisation of course being the big one, media agencies are facing change on every front. From Publicis Groupe’s launch of its AI platform, Marcel, and clients taking business in-house, to the threat of consultants hiving off what is traditionally media agency business, it’s pretty tough out there as agencies try to pinpoint where exactly they now fit in this complex terrain. But it’s certainly exciting. As OMD’s Josh Dovey said in his response to our 10-year question, “All in all, a fantastic time to be in the advertising and communication industry. A new golden age, Mad Men (and Women this time) rebooted. What fun!” Indeed. The media, got to love it. Glenda EDITOR Glenda Nevill glenda@wagthedog.co.za EDITORIAL BOAR D Dr Melanie Chait, Ferial Haffajee, Jos Kuper, Chris Moerdyk CONTRIBUTORS Brad Aigner, Britta Reid, Lucinda Jordaan, Michael Bratt LAYOUT Ideaology design | advertising | digital PRO DUCTION Michelle Pretorius michellep@ideadesign.co.za ADVERTISING SALES Kalyn Fagan kalyn@wagthedog.co.za 060 642 5177 PUBLISHED BY Wag the Dog Publishers (Pty) Ltd. (011) 447-7740/1 243 Jan Smuts Avenue, Parktown North, Johannesburg PUBLISHER Sandra Gordon sgordon@stonesoup.co.za 082 450 8113 Subscribe to The Media digizine Visit www.wagthedog.co.za, click on The Media and follow the instructions. The Media Online: Visit www.themediaonline.co.za. Join us on Twitter @MediaTMO and follow us on Facebook. THE MEDIA is distributed to executives within the media sector. The mailing list is updated regularly. Enquiries relating to the list should be addressed to the publisher. Copyright© The Media is a registered trademark. Should you wish to lift any material from the publication, please liaise with the editor beforehand. CONSUMER PROTE CTION ACT – INDEMNITY CLAUSE “As supplier of the goods/services, you, the Advertiser warrant that you are familiar with and will comply with the provisions of the Consumer Protection Act, Act 68 of 2008 (‘CPA’) in all transactions between us. You indemnify Wag the Dog Publishers against any damages that we or any other party may suffer as a result of your non-compliance with the CPA or as a result of any damages suffered by any party.” P 2 The Media | wagthedog.co.za


THE MEDIA SEP 2018 e-book
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