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THE MEDIA SEP 2018 e-book

Are previous Ri sing Stars stil on the up? The Media | wagthedog.co.za MEDIA CAREER Over the past 10 years, several people have been recipients of Rising Star Awards, both on the agency and owner side. MICHAEL BRATT finds out where they are now. The award recognises a young, up-and-comer who is already making their mark in the media industry; someone who is developing a profile and is committed to and passionate about not only their job, but also the industry as a whole. We decided to explore what effect winning a Rising Star Award had on the careers of some of the individuals, what it meant to them, as well as where they keep their trophies to remind themselves of their success. An affirmation of her career path Ilsa Grabe, who won the Agency Rising Star trophy in 2016, says the win gave her an affirmation that she was on the right path. “Doing what I love and as a result being successful. It was an honour to be classed alongside others that had won before, people I admire and that are as passionate as I am about the media industry.” Since winning the award she has had a slight career change, shifting from the agency to the client side in a move from Carat to Heineken South Africa, where she is the current communications and engagement manager. But her trophy hasn’t followed her to the office. “My trophy is in my study, displayed proudly above my bookshelf, alongside the trophy I won in my first year at Heineken, the Marketer of the Year. I keep it there to remind me not only of the success I have achieved but also to remain humble and passionate and to keep training and developing other industry talent so they too can be rewarded someday.” Boosted confidence Group managing director of Park Advertising, Chris Botha, won the Award in 2013. While the win didn’t change his career (he is still with the same group in the same position), it did boost his confidence. “Personally, I felt like there was some sort of outside validation that I have what it takes to survive and thrive in the industry. It also brought with it a new sense of expectation I placed on myself. That I needed to live up to expectations and continue to push forward. It was far more of an internal kick start than an external one,” he explains. Botha’s trophy has pride of place in his office as a constant reminder of the expectations he places on himself and the media industry. “Winning a trophy isn’t that difficult. It is staying on top that is trickier. “We decided to explore what effect winning a Rising Star Award had on the careers of some of the individuals.” Ilsa Grabe P 35


THE MEDIA SEP 2018 e-book
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