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THE MEDIA SEP 2018 e-book

“While he is best known for his radio work, Maloka has also made strides in other media spaces, including print and most recently, online television.” people who see themselves as above the industry. He is a true media legend,” says Rob Smuts, founder and CEO of RMS Media. Standing out from the crowd In an interview with issue number three of BLQ Magazine, Maloka recounts the out of the box thinking that led to him getting a job with the newly-licensed YFM. Standing in a queue of over 600 people waiting to audition, he thought his chances were slim. “I knew I had to find a way to stand out from the crowd so, while standing in the queue, I started writing a strategic plan for the station from my experience running campus radio. When the music manager, Arabi Mocheke, walked past I rushed over and pleaded with him to read my hand written plan. After several hours he came back looking for me and asked if I could attend a management meeting the following morning,” Maloka remembers. He attended the meeting and aside from accidentally sitting in the CEO’s chair when he arrived, he secured himself a job. Maloka paid his dues at the station, which he describes as his “media university”, and worked his way up through the ranks. African humanism His name has since become synonymous with talent development. He contributed immensely to the YAcademy, a programme designed to nurture and grow young talent. Maloka’s reputation for unearthing, developing and showcasing some of the best radio talent in South Africa is unmatched, and this has followed him to Kaya FM as well. “He built YFM, he found DJ Fresh, he found all the biggest names in the industry,” believes Jennifer Daniel, managing director of Telmar. While he is best known for his radio work (including YFM and Kaya FM), Maloka has also made strides in other media spaces, including print through Afropolitan magazine and most recently online television, with the launch of Kaya TV. He keeps people guessing and it will be exciting to see what innovative venture he embarks on and unveils next. Maloka joins a distinguished list of winners, with previous ones including Peter MacKenzie, Gill Randall, Trevor Ormerod, Ken Varejes, Chris Hitchings, Adelaide McKelvey, Linda Gibson, and Barry Sayer. With a stylish fashion sense and flash that perhaps even surpasses his talent (he drives a Rolls Royce you know), Maloka is without a doubt a true legend. The BLQ Magazine article summed it up best, “Everything about Greg resonates with his heart for African humanism, ethical leadership, inclusivity and the assimilation into the African way of all that is good for the collective.” • MEDIA OWNER LEGEND Michael Bratt is a multimedia journalist for Wag the Dog. He previously worked at several high profile media houses including CNBC Africa and Times Media Group. He obtained a Bachelor of Journalism Degree with Honours from Rhodes University. work history • 1997: YFM – Music manager, programmer, station manager, general manager • 2005: Instant Grass – Partner • 2003 – present: Madlosi – director • 2008 – present: Kaya FM – managing director The Media | wagthedog.co.za P 33


THE MEDIA SEP 2018 e-book
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