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THE MEDIA SEP 2018 e-book

Contents September 2018 22 09 22 Features 05 Media Owner of the Decade Ten years Federico of De Nardis MOST Awards data has given us a tied winner of the Media Owner of the Decade. 07 Media Agency of the Decade What the data revealed to deliver South Africa’s top media agency of the last 10 years. 09 MOST Awards 2018 results 09 Media owner results 17 Media agency results 22 The challenging new terrain Global changes to the media agency model have resulted in an increasing number of threats to the status quo. South African agency leaders speak out. 27 Why trade marketing is a weapon in the sales arsenal For the first time in the MOST Awards, there is a Marketing Services Award. Here’s why it’s become so important. Issue 178 29 Media Agency Legend Carat Johannesburg’s powerhouse managing director, Celia Collins, is the 2018 recipient of the Media Agency Legend Award. 32 Media Owner Legend Kaya FM’s Greg Maloka is the unanimous winner of this year’s Media Owner Legend Award. 35 What they’re up to now Previous winners of the MOST’s Rising Star Award update us on their careers… and reveal where they keep their sheep. 38 Media Agency Rising Star Ricardo Lopes is undoubtedly a worth recipient of the Media Agency Rising Star Award, a man who’s known for his commitment to the sector. 41 Media Owner Rising Star Former teacher turned media man, AdColony’s Mike van Tonder scoops the 2018 Media Owner Rising Star Award. Cover 43 S hepherd Award This year’s Shepherd Award goes to Rina Broomberg, co-founder Dawn Rowlands of CliffCentral and the woman who turns radio talent into stars. 45 Bell Award He’s the ‘rocket scientist’ of the media research sector. Neil Higgs is a MOST worthy winner of the 2018 Bell Award. 47 A decade past, 10 years in future What was the biggest disruptor of media in the last 10 years? And what will be the development that turns the next 10 years upside down? Regulars 02 E d’s Note On the record… Ch ch ch changes – turn and face the strange 52 Who are you? Noxolo Mafu is the newly appointed deputy editor of COSMOPOLITAN magazine. The MOST Awards Media Owner Legend, Kaya FM station manager, Greg Maloka. Photo: Anthony Bila/BLQ Magazine www.blaque.co.za The Media | wagthedog.co.za P 1


THE MEDIA SEP 2018 e-book
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