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THE MEDIA SEP 2018 e-book

EST. 2000 We are driven to understand our audiences so that brands can connect with them in relevant ways Contact: Specialist Media Agencies 2018 MOST AWARDS RESULTS Rank Votes 1 Alphabet Soup 50 7.94 2 Hitch Digital Media 33 7.71 3 Posterscope 48 7.68 “The media agencies segment of the MOST Awards received a record number of votes and voters in 2018.” MOST 2018 Score The Media | wagthedog.co.za P 17 sales@TransAfricaRadio.net MOST Aw ards for media agencies 2018 The media agencies segment of the MOST Awards received a record number of votes and voters in 2018. As in previous years, media agencies were segmented into two categories, Specialist Media Agencies and Full-Service Media Agencies. The former is defined as companies that provide media planning OR buying services across two or more media channels, as well as companies that provide media planning AND buying services across one media channel only. Typically, media agencies that specialising in strategy and outsource their buying fall into the former definition, while media agencies specialising exclusively in out of home media or digital media typically fall into the latter definition. Specialist Media Agencies This category listed 11 companies in this year’s survey. Alphabet Soup retained their top spot from last year, making it a commendable ‘double’. Digital specialist Hitch Digital, and out of home specialist Posterscope, took second and third place respectively. The Alphabet Soup team has evidently found the secret to MOST Awards success, achieving particularly high rating scores for the criterion ‘Communication & collaboration’. Similarly, the Hitch Digital team, which won the Lamb Award in 2016, impressed voters with ‘Knowledge of client brands’, while the Posterscope team did the same for the criterion ‘Knowledge of media’. Alphabet Soup has been a consistent top performer in the MOST Awards over the years, ranking in the top three in the category a total of six times since 2010. One media owner voter described the Alphabet Soup team as “very knowledgeable when it comes to their clients and they know what their client’s needs and challenges are. They always give us a detailed brief (what I call a ‘smart’ brief) which allows us to work on a solution that directly addresses their client’s objectives”.


THE MEDIA SEP 2018 e-book
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