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THE MEDIA SEP 2018 e-book

MOST AWARDS RESULTS Media Ow ners Africa This category is relatively new to the MOST Awards and niched, so the qualifying criteria was set at 15 votes in 2018. Introduced in 2015, the category recognises South African-based media sales teams that sell media space in other African markets other than South Africa. This year’s winner, and making it a category double, is Alliance Media, which operates in the out of home category. Media Ow ners Africa 2018 (Note : 15 votes to qualify ) Rank Votes Africa MOST 2018 Score 1 Alliance Media 33 8.17 2 Primedia Outdoor 17 7.59 3 DStv Media Sales 25 7.29 “Africa is a complex environment. Understanding the landscape is key to selling in these markets.” The Alliance Media team has clearly made a big impact in the industry since it was first recognised in the MOST Awards in 2017 (winner of the Media Owners Africa category). The team was rated particularly highly for ‘Knowledge of own brands’, which from an Africa perspective is particularly important. A voter had the following to say about the team: “Great service, with 1:1 catch-ups with the company MD. They understand our brands. They have in-market companies in each country ensuring maintenance and speed to market. Having a presence in each market allows them to respond to trends and to advise on the latest happenings.” Another added: “Africa is a complex environment. Understanding the landscape is key to selling in these markets. We work extensively with Africa media sales teams, and nobody can compare to Alliance Media.” MOST Aw ard for Media Ow ners – Overal Winner It is sad that only one company can be recognised as the best overall Media Owner in the MOST Awards each year, since there have been so many media sales teams year-on-year that have delivered top quality sales services to their media agency partners. While some people believe different media categories are so diverse that one should not have an overall winner, other people (the majority) share the opposite view. Whichever view one holds, there is no doubt that media sales teams in every category have lifted their service levels significantly since the introduction of the MOST Awards in 2009, where Avusa Media was recognised as “the best-of-the-best”. P 14 The Media | wagthedog.co.za


THE MEDIA SEP 2018 e-book
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