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THE MADIA JUNE 2018

Comunity stations VUKANI FM Broadcasting area: Bisho, Mthatha, Rhodes, Queenstown, Tarka, Jamestown, Burgersdorp, Maclear, Lady Grey Broadcasting language: Xhosa and English Core audience: The surrounding multicultural community, 16–49 years old, 35% male, 65% female Format: 60% music, 40% talk Total past 7 days listenership (BRC RAM, Jan – Dec 2017): 249 000 Advertising rates: R718 to R931 Tel: (047) 877-0095 Website: www.vukanifm.org Radio Cape Pulpit Broadcasting area: From Clanwilliam down to L’Agulhas, across to Barrydale and Hout Bay, Paarl, Vredenburg, Swellendam, Cape Town, Citrusdal, Ceres, Caledon, Touws River and Bredasdorp Broadcasting language: English, Afrikaans, Xhosa and Zulu Core audience: Christian Format: Christian talk radio, 60% talk, 40% music Tel: (021) 917-7000 Website: www.capepulpit.co.za MOTHEO FM Broadcasting area: Bloemfontein, Botshabelo, Brandfort, Bultfontein, Glen, Hobhouse, Theunissen, Verkeerdevlei, Ladybrand, Wepener, Excelsior, Edenburg, Jagersfontein, Trompsburg, Smithfield, Boshof, Thaba Nchu, Winburg, Dewetsdorp, Reddersburg, Petrusburg and Tweespruit Broadcasting language: English, Sotho, and Tswana & Xhosa Core audience: Whole community, primarily youth, 50% male, 50% female, 10–42 years old Format: 60% music, 40% talk Total past 7 days listenership (BRC RAM, Jan – Dec 2017): 57 000 Advertising rates: R462 to R616 Tel: (051) 430-0128 Website: www.motheofm.co.za THETHA FM Broadcasting area: Vereeniging, Sasolburg, Heilbron, Parys, Spruitview, Katlehong, Vosloorus, Thokoza, Carletonville, Randfontein, Ennerdale, Lenasia, Soweto, Meyerton, Alberton and Eldorado Park Broadcasting language: English, South Sotho and Zulu Core audience: Youth and adults, 41% male, 59% female, 16–49 years old Format: 60% talk, 40% music Total past 7 days listenership (BRC RAM, Jan – Dec 2017): 168 000 Advertising rates: R728 to R2 012 Tel: (011) 850-0078 Website: www.thethafmradio.com Radio Pulpit Broadcasting area: South Africa Broadcasting language: One-third of English, Afrikaans and vernacular languages Format: Interactive Christian talk radio station that uses social media extensively Core audience: Christians who speak English, Afrikaans and vernacular languages Format: Interactive Christian talk radio station that uses social media extensively Tel: (012) 334-1200 Website: www.radiopulpit.co.za RADIO TYGERBERG Broadcasting area: Greater Cape Town including the West Coast up to Melkbosstrand, Durbanville, Kraaifontein, Stellenbosch, Somerset West, Strand and Gordon’s Bay Broadcasting language: Afrikaans 60%, English 20% and Xhosa 20% Core audience: Multi-ethnic Christian culture, 25–55 years old Format: 60% talk, 40% music Total past 7 days listenership (BRC RAM, Jan – Dec 2017): 184 000 Advertising rates: R267 to R867 Tel: (086) 110-4104 Website: www.104fm.org.za The Media | wagthedog.co.za P 39


THE MADIA JUNE 2018
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