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THE MADIA JUNE 2018

Comunity stations MIX FM Broadcasting area: Sandton, Randburg, Fourways, Roodepoort, Florida and parts of Krugersdorp. Beyond Lenasia to Hartebeespoort Dam. Pretoria, Centurion, Bapsfontein and Tembisa. Parts of Edenvale, Germiston and Joburg CBD Broadcasting language: 95% English, 5% Afrikaans Core audience: Youth and adults, 40% male, 60% female Format: 80% talk, 20% music Total past 7 days listenership (BRC RAM, Jan – Dec 2017): 13 000 Advertising rates: R778 to R3315 Tel: (011) 568 0871 Website: www.mixfm.co.za ALEX FM Broadcasting area: Alexandra, Eastern Johannesburg including Germiston, Edenvale, Kempton Park, Sandton, Marlboro, Randburg and Tembisa Broadcasting language: All 11 official languages Core audience: Cosmopolitan black community. 55% male, 45% female, 16–34 years old Format: 70% talk, 30% music Total past 7 days listenership (BRC RAM, Jan – Dec 2017): 35 000 Advertising rates: R518 to R1 208 Tel: (011) 440-5419 Website: www.alexfm.co.za BOK RADIO Broadcasting area: Northern suburbs of Cape Town and surrounds Broadcasting language: 95% Afrikaans. 5% English Core audience: Afrikaans speaking community. Adults, with some focus on children and youth. 50% male, 50% female Format: 60% talk, 40% music Total past 7 days listenership (BRC RAM, Jan – Dec 2017): 119 000 Advertising rates: R770 to R1 924 Tel: 0860 084 074 Website: www.bokradio.co.za IZWI LOMZANSI FM Broadcasting area: Inanda, KwaMashu, Durban North, Umhlanga, Tongaat, Phoenix, Newlands, Umgababa, Amanzimtoti, Isipingo, Chatsworth, KwaMakhutha and Umlazi Broadcasting language: Zulu, English, and Xhosa & Swati Core audience: From high school learners to young professionals. 50% male, 50% female. Black 80%, Coloured 15%, Asian 4%, White 1%, all ages Format: 60% talk, 40% music Total past 7 days listenership (BRC RAM, Jan – Dec 2017): 127 000 Advertising rates: R616 to R1 128 Tel: (031) 305-7304 Website: www.izwi98fm.co.za IMBOKO DO FM Broadcasting area: Pinetown, PMB, Eshowe and Durban Broadcasting language: Zulu and English Core audience: Local Zulu community. 60% female, 40% male, 16–49 years old. Format: Even split of music and talk Total past 7 days listenership (BRC RAM, Jan – Dec 2017): 55 000 Advertising rates: R858 to R1 572 Tel: (031) 701-0523 Website: www.facebook.com/imbokodoFM KASIE FM Broadcasting area: Southern Ekurhuleni including Boksburg, Alberton, Germiston, Thokoza, Katlehong and Vosloorus. Parts of eastern Johannesburg, north of Vereeniging and eastern Ekurhuleni including Wattville and Kwatsaduza Broadcasting language: English and SiSwati Core audience: Community at large, 16–49 years old, 50% male, 50% female Format: 60% music, 40% talk Total past 7 days listenership (BRC RAM, Jan – Dec 2017): 267 000 Advertising rates: R461 to R2 143 Tel: (011) 866-8877 Website: www.kasiefm971.co.za P 38 The Media | wagthedog.co.za


THE MADIA JUNE 2018
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