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THE MADIA JUNE 2018

Issue 177 The Media | wagthedog.co.za Contents June 2018 Features 07 R adio in fine fettle… or is it? Advertising investment is the life blood of radio. How is it doing? Britta Reid dives into the data to find out who’s winning, who’s losing, and what strategies are being employed. 11 Proliferation of options Radio sales houses have to deal with an omni-channel environment these days. How are they adapting to this challenge? Glenda Nevill finds out. 14 Station scenarios If traditional radio is chasing ad spend, how are online radio stations managing to monetise their offerings? Michael Bratt asks the questions. 16 Commercial vs. community Some community radio stations are seriously challenging those in the commercial space. Michael Bratt finds out what’s going on. 18 Station listings Our comprehensive guide to SA’s commercial, public broadcasting and community stations. 41 #WakandaForever Technovation is spurring media growth across Africa. Lucinda Jordaan puts a spotlight on opportunities, innovations and challenges. 47 Africa LOVES activations Audiences in Africa adore brand activations that provide experiences. Iza Grek takes a look. 50 Driving consumer action Consumers’ decreased concentration spans has impacted brands. Activations could be the answer, writes Mitch Bowker. Regulars 04 E d’s Note On the record… Radio is just on, fullstop 05 Bites News by the mouthful, and meet Dan Corder, SA’s youngest breakfast show host on Good Hope FM. 52 T he Hotseat Federico de Nardis was recently appointed CEO of GroupM Sub- Saharan Africa. He is in the hotseat after six years at Maxus EMEA. Disclaimer: All the information contained in the commercial radio station listings was sourced directly from the station’s themselves. The information contained in the community radio station listings was sourced from The Media Connection. The Media accepts no responsibility for any incorrect information contained in any of the listings, either commercial or community, and reserves the right to edit down the information provided due to space constraints. Cover The Eastern Cape and Garden Route’s very own countdown king, Wayne Hart, presenter of Algoa FM’s Top 30, which airs every Saturday between 9am and 12pm, won the Best Daytime Show in the commercial radio category at the Liberty Radio Awards. Algoa FM was also awarded Commercial Station of the Year for 2018. Print .Radio.TV.Outdoor.Onl ine. +27 11 789 6614 mark@marnox.co.za | www.marnox.co.za 16 14


THE MADIA JUNE 2018
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