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THE MADIA JUNE 2018

Contact Information Programme Manager: Denver Apollus • denver@heartfm.co.za Group Sales Manager: Shireen Robinson • shireen@heartfm.co.za Station phone: (021) 406-8900 Advertising enquiries: Natasha Jacobs • natasha@heartfm.co.za Station information Core audience: 25-49 years old, SEM 6-10 Typical listener: The average Heart FM listener is 37 years old, community-centred with strong family ties, socially aware and committed to enjoying life to the fullest. Listeners are generally brand conscious and fiercely loyal to the Heart FM brand Broadcasting area: The greater Western Cape region – Cape Town and surrounding areas, Drakenstein, West Coast, Swartland, Overberg and Overstrand Total past 7 days listenership (BRC RAM, Jul – Dec 2017): 745 000 Advertising policy: 9 minutes of ads per hour and three ad breaks an hour Broadcast language: English and Afrikaans Format: A commercial mix of soul, pop, old school, R&B and house music catering to a diverse audience Most popular show: Heart Breakfast with Aden Thomas, Monday to Friday 6 – 9am Cost of flighting a 30-second advert during this show: R4 500 Material requirements: MP2 Digital and social media reach: Website: www.heartfm.co.za The Media | wagthedog.co.za TO STAY DOMINANT, CONSTANT EVOLUTION IS ESSENTIAL. Heart FM lives that value; driven by an audience that’s become more discerning, more globally connected, more in control of its own destiny. And more demanding of the media it consumes. We’ve been part of this journey. Like you, our thinking hasn’t fossilised. The terrain has changed, and we’ve adapted to take advantage of its new challenges. The desire for authentic content dominates the landscape. The cluttered, competitive world of hyper-connected media has created a new appetite for an ancient skill: the art of telling a story. And that’s our strength. Our willingness to break format, an earned trust to engage appropriately with subjects others might fear, and our genuine credibility in the communities where those stories live, give us a natural advantage. Our past is always present, and it gives us total confidence in our future. We’ll remain authentic and honest with our audience, with you, and with ourselves. It’s in our DNA. The Cape’s #1* independent commercial radio station *Source: BRC RAM Jan-Dec 2017 The Heart Breakfast Team


THE MADIA JUNE 2018
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