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THE MADIA JUNE 2018

Programme Manager: Tumelo Diaho-Monaheng tumelo@yfm.co.za Marketing Executive: Lisa-Marie Johnstone • lisa@yfm.co.za Station phone: (011) 772-0800 Advertising enquiries: sales@yfm.co.za The Media | wagthedog.co.za Contact Information Station information Core audience: LSM 6-10, Gauteng, 15-34 years old Typical listener: Millennials with a global outlook, influencers at the forefront of trends and innovations Broadcast area: Gauteng Total past 7 days listenership (Jul – Dec 2017): 581 000 Ad spend (Nielsen, Feb 2017 – Jan 2018): R91 563 578 Advertising policy: 12 minutes of ad breaks per hour Broadcast language: English, however, the station’s DJs also engage in vernacular languages Format: YFM is a 75% music, 25% talk station. The sound of the station is defined by a mixture of chart toppers, the constant introduction of new hot music from established and up and coming artists. YFM is a proud supporter of South African talent and the majority of music that is currently played on the station is South African Most popular show: Y Mornings from 5am – 9am with DJ Ankletap Cost of flighting a 30-second advert during this show: R6 250 Material requirements: CD audio, MP3, MP4 or WAV files Digital and social media reach: • Website: www.yworld.co.za 146 494 registered community members • Facebook: 507 339 followers • Twitter: @Yfm, 860 000 followers • Instagram: 72 300 followers #BEYOU


THE MADIA JUNE 2018
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