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THE MADIA JUNE 2018

Comercial stations * Contact Information Programme Manager: Ferdinand Mabalane ferdinandm@powerfm.co.za MSG Group Sales: Lerato Letsoalo leratol@msgsales.co.za Station phone: (011) 014-9000 Station information Core audience: 25–49 years old, economically active and within the LSM 7–10 spectrum Typical listener: Sophisticated, educated, independent thinkers and very proudly South African Broadcasting area: Gauteng province and surrounding areas of North West, south of Mpumalanga, northern Free State and south of Limpopo Total past 7 days listenership (BRC RAM, Jan – Dec 2017): 104 000 Ad spend (Nielsen, Mar 2016 – Feb 2017): R65.1 million Advertising policy: 8 minutes of advertising and four ad breaks per hour Broadcast language: English Format: Talk content during weekdays and music content over weekends Material requirements: MPEG layer 2/WAV Stereo, 256kb/s bit rate and 44.1khz sample rate. No padding or ID3 tags Digital and social media reach: Website: www.powerfm.co.za Contact Information Programme Director: Clive Ridgway clive@smile904.fm Station phone: (021) 818-8904 Advertising enquiries: Crystal Fisher enquiries@smile904.fm Station information Core audience: 35-49 years old, SEM 8-10, English and Afrikaans, 63% white, 31% coloured and 3% black Typical listener: Smile 90.4FM listeners are mature and affluent with high disposable income. They are among the top earners who are family orientated and enjoy a high standard of living in the Cape Metro averaging a household income of R22 986 Broadcasting area: Cape Town metropole and surrounds Total past 7 days listenership (BRC RAM, Jul – Dec 17): 169 000 Advertising policy: 9 minutes of ad breaks per hour Broadcast language: English and Afrikaans Format: Music and talk Most popular show: Smile Breakfast with Bobby Brown and Lindy Hibbard Cost of flighting a 30-second advert during this show: R4 150 Material requirements: WAV files Digital and social media reach: • Website: www.smile904fm.co.za • Facebook: 72 719 likes (Dec 2017) Contact Information Station Manager: Rio Mabunda rio@risefm.co.za Acting Programme Manager: Dave Walters dave@risefm.co.za Station phone: (013) 757-0263 Advertising enquiries: National: Li Ndube • li@unitedstations.co.za Provincial: Lorraine Tolken sales@risefm.co.za Station information Core audience: Progressive black listeners between the ages of 25-49, LSM 6-10 Typical listener: RISE fm listeners are typically progressive, knowledgeable and proud citizens of the land of the rising sun who enjoy a higher level of living Broadcasting area: Mpumalanga Total past 7 days listenership (BRC RAM, Jan – Dec 2017): 47 000 Ad spend: Below R10 million P/A Advertising policy: Peak times: four ad breaks per hour, with a maximum of four 30-second ads per ad break. Prime time: three ad breaks per hour, with a maximum of four 30-second ads per ad break Broadcast language: English Format: 70% music (blend of international and South African urban and R&B music), 30% talk Most popular show: The RISE fm Breakfast Show with Cheese & Mpumi Cost of flighting a 30-second advert during this show: R1 060 (excl VAT) Material requirements: MPEG Layer 2 Digital and social media reach: • Website: www.risefm.co.za • Facebook: 16 500+ likes • Twitter: 23 800 followers * Disclaimer: The information in this listing may be out of date, as the station did not send updated information. The information is a duplicate of the listing contained in last year’s Radio Annual. P 30 The Media | wagthedog.co.za


THE MADIA JUNE 2018
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