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THE MADIA JUNE 2018

Station Manager: Vukile Zondi • vukile@gagasi995.co.za Programme Manager: Mimi Kesaris • mimi@gagasi995.co.za Group Sales Manager: Ntsikelelo Balfour ntsikelelo@gagasi995.co.za Station phone: (031) 584-5300 Advertising enquiries: Ntsikelelo Balfour • ntsikelelo@gagasi995.co.za Station information The Media | wagthedog.co.za About Gagasi FM LISTENERSHIP GROWTH TREND 2016 – 2018 • October 2017 – March 2018: 1,758 000 listeners • July 2017 – December 2017: 1,680 000 listeners • April 2017 – September 2017: 1,514 000 listeners • January 2017 – June 2017: 1,397 000 listeners • July 2016 – December 2016: 1,273 000 listeners 38% Growth since 2016!!! (Source: BRC – RAMS) BRAND FACTS • Gagasi FM is the biggest regional radio station in the country and the only regional radio station in the country’s top 10 radio stations. • Gagasi FM has achieved consistent positive growth since the introduction of BRC RAM in 2016. • Target market: KZN urban black young adults, 16 – 35 year olds, LSM 5 – 9. • The station’s two drive shows, I Love Mornings and The Kings Drive, command over 1 million listeners each. • Strategic partnerships: Gagasi FM is the official radio partner to the Loeries Awards and the KZN rugby team, The Cell C Sharks. WHO IS THIS KZN BLACK UPWARDLY MOBILE AUDIENCE? They have an urban mind-set, but are still very much rooted in tradition with a deep sense of identity as to who they are. They aspire for greatness and identify with the Gagasi FM brand as it carries their hopes and aspirations and matches their lifestyle. They like to play, yet are clear on their dreams, want change, they are opinionated with a view to a better future, and see Gagasi FM as part of their journey. www.gagasiradio.fm Contact Information Core audience: 18-34 years old Typical listener: Young, black urban adults Broadcasting area: All over KwaZulu-Natal Total past 7 days listenership (BRC RAM, Jul – Dec 2017): 1 680 000 Advertising policy: Nine minutes of ads per hour and three ad breaks an hour, the duration of which depends on amount of airtime sold in that hour Major station events: Geleza neGagasi (Back to school campaign), Gagasi FM Nightlife Session, Easter Chill Zone, Gagasi FM Red Star Experience (Vodacom Durban July), Shero campaign (Women’s month campaign), Ila Ngil’thola Khona Summer Campaign, Gagasi FM Beach Festival Main competitors: Ukhozi FM, East Coast Radio, Metro FM and Vuma FM Broadcast languages: IsiZulu and English Format: Urban music radio station Most popular show: I Love Mornings, Monday to Friday, 06h00-09h00 Cost of flighting a 30-second advert during this show: R8 190 Material requirements: MP2 or MP3 Digital and social media reach: • Website: www.gagasiradio.fm 19 000 visits per month • Facebook: 272 000 likes • Twitter: 197 000 followers • Instagram: 39 600 followers The I Love Morning team


THE MADIA JUNE 2018
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