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THE MADIA JUNE 2018

Comercial stations Contact Information Programme Manager: Patrick Bogatsu Marketing Manager: Tee Van Heerden tee@vumafm.co.za Station phone: (031) 833-3000 National sales and advertising enquiries: United Stations • (010) 590-4554 Station information Core audience: Ages 25-49 years old, black urban adults, family and economy drivers, business and community leaders. LSM 8 – 10 (primary) and LSM 5-7 (secondary) Typical listener: Middle to upper class black, urban adults who are aspirational and seek inspiration through music, uplifting content and meaningful engagement Broadcasting area: KwaZulu-Natal (urban footprint) Total past 7 days listenership (BRC RAM, Jul – Dec 2017): 173 000 Broadcast language: 50% Zulu, 50% English Format: 60% music and 40% talk Most popular shows: Good to Go! Breakfast with Makhosi Khozi and Gabriel Sithole (weekdays 06h00 – 09h00), Till Noon with Vanessa Marawa (weekdays 09h00 – 12h00) and It’s All About the Money with Patricia Malemia (Mon – Thurs 18h00 – 19h00) Cost of flighting a 30-second advert during these shows: R2 340, R1 340 and R1 679 respectively Digital and social media reach: • Website: www.vumafm.co.za • Facebook: VumaFM, 73 793 • Instagram: VumaFM, 2 022 • Twitter: @VumaFM, 26 200 * Contact Information Station phone: (014) 594-8960 Station information Core audience: LSM 6-10 Typical listener: Female, upwardly mobile, 25+ within LSM 6-10 Broadcasting area: North West Province (frequencies: Rustenburg 89.8, Potchefstroom 99.4, Klerksdorp 97.0, Zeerust 93.5, Taung 91.9 and Mahikeng 91.8) Total past 7 days listenership (BRC RAM, Jan – Dec 2016): 230 000 Advertising policy: Four advertising breaks per hour Broadcast language: English and Setswana Format: North West FM is a music station, with 80% music and 20% talk. Every Thursday, you can hear 100% South African music for 24 hours. Each weekday show is three hours long Material requirements: MP3 Digital and social media reach: • Website: www.northwestfm.co.za • Twitter: @northwestfm898 Contact Information Programme Managers: Alastair Teeling-Smith • alastairt@702.co.za Moleboheng Sehume molebohengs@primedia.co.za Station phone: (011) 506-3200 Advertising enquiries: JHB: Anthony Popper anthonyp@primedia.co.za • (011) 506-3656 CTN: Omesh Authar omesh@primedia.co.za • (021) 446-4805 Station information Core audience: LSM 8-10, Gauteng, ages 30+ Typical listener: The typical 702 listener is curious, open-minded, educated and affluent Broadcast area: Gauteng and surrounding areas Total past 7 days listenership (BRC RAM, Jul – Dec 2017): 471 000 Ad spend (Nielsen, February 2017 – January 2018): R479 365 732 Advertising policy: 9 minutes per hour Broadcast language: English Format: Talk radio Most popular show: Breakfast with Bongani Bingwa Cost of flighting a 30-second commercial during this show: R10 521 Material requirements: High quality MP3 / WAV files Digital and social media reach: • Websites: www.702.co.za 397 316 monthly users (Mar 2018) www.ewn.co.za 3 526 706 monthly users (Mar 2018) • Facebook: 256 933 likes (Mar 2018) • Twitter: 599 513 followers (Mar 2018) * Disclaimer: The information in this listing may be out of date, as the station did not send updated information. The information is a duplicate of the listing contained in last year’s Radio Annual. P 26 The Media | wagthedog.co.za


THE MADIA JUNE 2018
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