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THE MADIA JUNE 2018

Contact Information Station Manager: Boni Mchunu • boni@ecr.co.za Programme Manager: Zane Derbyshire • zaned@ecr.co.za Commercial Manager: Cheryl Wheeler • cheryl@ecr.co.za Station phone: (031) 570-9495 Advertising enquiries: Brigitte Sierra-Petrick • brigitte@ecr.co.za Media enquiries: Tanya Davis • tanya@ecr.co.za Station information Core audience: Listeners in KwaZulu-Natal from all race groups, male and female, age 25-49, LSM 7-10 Typical listener: Black female, about 35-years-old from KwaZulu- Natal, LSM 7-10 Broadcasting area: KwaZulu-Natal Total past 7 days listenership (RAMS 2017-4): 1 100 000 Adspend (Nielsen, Apr 2017 – Mar 2018): R513 773 475 (net figure). Advertising policy: 12-minutes an hour Major station events: East Coast Radio Big Walk, East Coast Radio Durban Day East Coast Radio Business Breakfast and East Coast Radio Women’s Business Breakfast, Connecting Africa, Beach Festival Station’s unique selling points: Most culturally diverse listener base in KZN, No.1 amongst LSM 9 - 10 KZN listeners, 2nd biggest commercial station in South Africa, ECR has KZN’s No.1 Breakfast show with LSM 8-10 market and has the most diverse audience, ecr.co.za is the No.1 radio station website by audience in SA Broadcast language: English Format: Hit music from the late 80s to now Most popular shows: East Coast Breakfast with Darren Maule and East Coast Drive with Bongani and Mags Cost of flighting a 30-secound advert during this show: R13 890 Material requirements: WAV files Digital and social media reach: Website: www.ecr.co.za www.ecr.co.za delivers on average 500 000 unique browsers and more than 2 million page views per month (number one radio station website in the country). In one week the station also reaches 280 000 people on Facebook and boasted 180 000 post engagements and 32 000 video views KZN’S NO. ...FOR HIT MUSIC, INSPIRING CONTENT, UP-TO-DATE INFORMATION AND MEMORABLE MOMENTS. We are no.1 amongst LSM 9 - 10 KZN listeners. We have KZN’s no.1 Breakfast Show within the LSM 8-10 market. www.ecr.co.za is the no.1 radio station website (ranked by audience size) in SA. We have the most culturally diverse listener base in KZN. DBN 29044 The Media | wagthedog.co.za


THE MADIA JUNE 2018
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