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THE MADIA JUNE 2018

Comercial stations Contact Information Programme Manager: Stephen Werner stevew@primedia.co.za Marketing queries: Saskia Hickey saskiah@primedia.co.za Station phone: (021) 446-4700 Advertising enquiries: JHB: Anthony Popper anthonyp@primedia.co.za • (011) 506 3656 CTN: Omesh Authar omesh@primedia.co.za • (021) 446-4805 Station information Core audience: Cape Town, LSM 7-10, age 25-54 Typical listener: Kfm 94.5’s audience is a premium and upwardly mobile market. They are digitally connected, fun and adventurous. They enjoy spending time outdoors, getting active and staying healthy Total past 7 days listenership (BRC RAM, Jul – Dec 2017): 711 000 Ad spend (Nielsen, Feb 2017 – Jan 2018): R455 228 835 Advertising policy: 9 minutes per hour Broadcast language: English and Afrikaans Format: Adult contemporary music format Most popular show: Kfm Mornings with Darren, Sherlin and Sibs Cost of flighting a 30-second commercial during this show: R11 134 Material requirements: High quality MP3 / WAV files Digital and social media reach: • Websites: www.kfm.co.za 127 777 monthly users (Mar 2018) • www.ewn.co.za 3 526 706 monthly users (Mar 2018) • Facebook: 171 805 likes (Mar 2018) • Twitter: 334 158 followers (Mar 2018) Contact Information Station Manager: Dirara Mokoena mokoenads@sabc.co.za • (051) 503-3090 Programme Manager (acting): Mosololi Mohapi mohapifm@lesedifm.co.za • (051) 503-3083 Marketing Manager: Thabang Mohoaladi mohoalalitk@lesedifm.co.za (051) 503-3249 Station phone: (051) 503-3090/1 Advertising enquiries: Senate Moshoeshoe moshoeshoes@sabc.co.za • (011) 714-7139 Station information Core audience: 25-49 year olds, LSM 5-10 Typical listener: Contemporary, rooted in Sesotho culture and tradition while embracing modernity, highly urbanised, a Sesotho-speaking (and understanding) citizen who is hungry for information that will enhance their knowledge and bring lesedi (wisdom, empowerment and progress) into their lives, warming up to technology at a rapid pace and striving to reconcile traditional values with freedom. Listeners are trendsetting, brand conscious and always willing to try out new things/ products Broadcasting area: Mainly Gauteng (46%) and Free State(36%) followed by North West, Eastern Cape, Northern Cape, Mpumalanga, KwaZulu-Natal, Limpopo and Western Cape with a spill over into Lesotho. Total past 7 days listenership (BRC RAM, Jan – Dec 2017): 3 119 000 Broadcast language: Sesotho (South Sotho) Format: Public Broadcasting Services. Full spectrum radio station – news and current affairs, sport, drama, music, education, religion and kiddies programmes Material requirements: MP3 and WAV files Digital and social media reach: Website: www.lesedifm.co.za Contact Information Programme Manager: Santosh Beharie santosh@lotusfm.co.za Station phone: (031) 362-5444 Advertising enquiries: Nirvan Singh singhn@sabc.co.za • (031) 362-5136 Station information Core audience: 35-50+, secondary 25-34, LSM 7-10 Typical listener: South African Indian Broadcasting area: National Total past 7 days listenership (BRC RAM, Jul – Dec 2017): 171 000 Advertising policy: 12 minutes of ads an hour Broadcast language: English Format: Adult contemporary Indian music genres with an equal balance between North and South Material requirements: MP3 Digital and social media reach: Website: www.lotusfm.co.za P 24 The Media | wagthedog.co.za


THE MADIA JUNE 2018
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