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THE MADIA JUNE 2018

Comercial stations * Contact Information Programme Manager: Javulani Nkolele Station phone: (015) 590-0900 Advertising enquiries: Khutso Kekana khutsok@capricornfm.co.za Station information Core audience: Age 25-35 years old, LSM 5-7, Limpopo Typical listener: Mature, premium and aspirational Broadcasting area: Limpopo Total past 7 days listenership (BRC RAM, Jan – Dec 2016): 430 000 Ad spend (Nielsen, Mar 2016 – Feb 2017): R62.3 million Advertising policy: Five advertising breaks per hour with ads of 30 and 45 seconds Broadcast language: 70% English; 30% Xitsonga, Tshivenda and Sepedi Format: This is a music radio station, which plays local and international R&B, soul and house, but moves are afoot to change the sound of the station Material requirements: MP3 via email Digital and social media reach: Website: www.capricornfm.co.za Contact Information Programme Manager: Neil Johnson neil@kayafm.co.za National sales: Mediamark • (011) 235-7600 Station phone: (011) 634-9500 Advertising enquiries: sales@kayafm.co.za Station information Core audience: The Afropolitan, predominantly black, SEM* (Socio- Economic Measurement) 7 – 8, urban listener between ages 25 – 49, living in Gauteng. *Socio-Economic Measure (SEMs) have replaced the market segmentation tool, Living Standard Measure (LSMs) as this is a more accurate reflection of South African society in terms of how people live. SEMs speak as to how South Africans live and not what they have Typical listener: Gauteng-based, 36 years old, 52% male, 48% female Broadcasting area: Gauteng Total past 7 days listenership (BRC RAM, Jan – Dec 2017): 979 000 Ad spend (Nielsen, Mar 2016 – Jan 2017): R304 191 721 Advertising policy: The station has three spot breaks per hour Monday to Friday. On Friday evenings and the weekend, there are two ad breaks per hour, each one four minutes long Broadcast language: English Format: 60% music, with a clear positioning of soul and jazz, and 40% talk about business and current affairs Material requirements: WAV files or MP2 Format Digital and social media reach: • Website: www.kayafm.co.za • Facebook: 144 000 likes • Twitter: 547 367 followers • Instagram: 34 300 followers Contact Information Programme Manager: Grant Nash grantn@primedia.co.za Station phone: (011) 506-3200 Advertising enquiries: JHB: Anthony Popper anthonyp@primedia.co.za • (011) 506-3656 CTN: Omesh Authar omesh@primedia.co.za • (021) 446-4805 Station information Core audience: LSM 7-10, Gauteng, age 25-54 Typical listener: Our audience is bold and fun. They are brand-conscious, tech savvy and highly receptive to both traditional and digital advertising Total past 7 days listenership (BRC RAM, Jul – Dec 2017): 958 000 Ad spend (Nielsen, Feb 2017 – Jan 2018): R857 407 811 Advertising policy: 9 minutes per hour Broadcast language: English Format: Music Most popular show: 947 Breakfast Club with Anele, Frankie, Thembekile, Alex, Cindy Cost of flighting a 30-second commercial in this show: R19 780 (1 Jul 2017 – 30 Jun 2018) Material requirements: High quality MP3 / WAV files Digital and social media reach: • Websites: www.947.co.za 164 144 monthly users (Mar 2018) www.ewn.co.za 3 526 706 monthly users (Mar 2018) • Facebook: 229 527 likes (Mar 2018) • Twitter: 319 099 followers (Mar 2018) * Disclaimer: The information in this listing may be out of date, as the station did not send updated information. The information is a duplicate of the listing contained in last year’s Radio Annual. P 22 The Media | wagthedog.co.za


THE MADIA JUNE 2018
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