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THE MEDIA APRIL 2018

THE HOTSEAT With: Reardon Sanderson In pursuit of achieving his ‘never-ending’ goals in work and life Reardon Sanderson is general manager of sales and marketing at Tiso Blackstar Group, which includes broadcast TV assets such as Business Day TV, The Home Channel, and Ignition TV on DStv. The group also manages advertising sales for Soweto TV and owns TV channels, TV production houses and radio stations in Ghana, Kenya and Nigeria, including Multi TV, Kiss TV, Bamba TV, and Ochre Moving Pictures. I am 42-years-old and so far in my career… I have achieved some of my never-ending goals I set myself in my work and home life. What are some of the most important lessons you’ve learned? 1. We get treated in life the way we teach others to treat us; 2. People deserve a second chance; and 3. The world has plenty of information, but not enough inspiration! What’s the worst job you’ve ever had? I’m very fortunate in believing that I’ve never had one. Every job I’ve worked in has been a learning experience. The quality I most respect in people is… Honesty. My pet hate is… People who are late for meetings. What scares you most? Getting old. My best qualities are… I’m a people person, and outgoing. My worst quality is… Procrastination. My personal motto is… Life is too short, so live it to the fullest! A perfect day would be… In the African bush. If I could have dinner with someone living or dead it would be… It’s a cliché, but Nelson Rolihlahla Mandela – a true South African hero. The gadget/s I can’t live without are… All my Apple products. My addiction is… My wife and family. My death row meal would be… My mother-in-law’s mussels, LOL! I think 2018 will be… A challenge, what with the multitude of platforms that are on offer in the advertising market. • P 44 The Media | wagthedog.co.za


THE MEDIA APRIL 2018
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