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THE MEDIA APRIL 2018

TV PLANNING “Top programes such as Generations and Uzalo (traditional middle market winers) – are not achieving the numbers they did in the past because of the explos ion of DStv Compact and Acc es.” Time shifted viewing kicks in at SEM 9, and becomes particularly pronounced at SEM 10. Time shifted viewing is significant in SEMs 9 and 10 (Past Week Cume) 7.1 11.8 2.8 10.4 6.6 14.8 3.7 13.3 9.3 11.1 3.7 24.7 15.7 15.2 5.8 39.1 21.9 17.9 15+ SEM 7 SEM 8 SEM 9 SEM 10 % 10.0 Source: ES Jan - Jun 2017 Recorded Catch-up DVD box set Online 9.1 It is among this well-to-do group, that there is a significant fall-off in terms of average daily minutes viewed during the week. Viewers in this group clock up 29 minutes less than the adult average, some 13,4% fewer minutes. Cellphones are the preferred alternative viewing device (Past Week Cume) 1.3 1.1 0.4 7.5 1.4 1.0 0.3 7.0 2.1 1.4 0.5 8.3 3.9 2.6 0.6 4.2 3.5 2.6 15+ SEM 7 SEM 8 SEM 9 SEM 10 Cellphone Desktop/laptop % 6.0 Source: ES Jan - Jun 2017 Tablet Game console 1.0 P 30 The Media | wagthedog.co.za


THE MEDIA APRIL 2018
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