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THE MEDIA APRIL 2018

Contents April 2018 Features 07 Action stations This year and next are big years for sport. Michael Bratt looks at the contentious issue of broadcasting rights, and the challenges faced by broadcasters. 14 The drama, the drama! TV soap operas are a station’s bread and butter, but even so, they’re under pressure as channels proliferate and audiences fragment, writes Lucinda Jordaan. 18 The bee’s knees Branded content is becoming increasingly popular as a less intrusive and more compelling way of advertising. Britta Reid takes a look at SA success stories. 22 Cutting the cord Are South Africans cutting the cable cord in favour of streaming video on demand or cheaper subscription packages? Glenda Nevill asks the experts. 25 Out of home evolution Digital out of home is the fastest growing form of outdoor advertising, but it requires much investment. Glenda Nevill finds out what the impact has been on the sector. 29 T elevision planning in a multi-screen world There is a general repositioning of television in the digital landscape, says Britta Reid, as consumers watch more video than ever before. 34 A smashing year ahead Cinema audiences and advertising are on an upward trajectory, Michael Bratt has discovered. A blockbuster year is being predicted for 2018. 37 The next generation The demand for digital content, and the proliferation of TV channels, means the industry needs to train youngsters. Glynis O’Hara explores various options at the broadcasters. Issue 176 40 Digital trends in 2018 Questionable audience metrics and campaign effectiveness have been raised recently in the digital space. To address these, and to continue the evolution of digital, six industry experts share their perceived trends and tips for 2018. Regulars 02 Ed’s Note On the record… Altered Carbon, altered reality. 06 Bites News by the mouthful, and meet Caron Williams of The Throne. 44 The Hotseat Tiso Blackstar general manager of sales and marketing, Reardon Sanderson, is in our Hotseat this month. Cover The awesome Julia Anastasopoulos, aka SuzelleDIY, stars in Tali’s Wedding Diary, the first original series shot for Showmax. Photo: Jan Verboom 25 18 TURN TO PAGE 4 WHERE MAGIC LIVES


THE MEDIA APRIL 2018
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