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THE MEDIA APRIL 2018

CABLE TV it will disconnect. I felt sorry for the guy taking my cancellation call. He sounded world-weary. They must be taking hundreds of cancellations a day. (Bought Apple TV and signed up for Netflix et al. Pleasantly surprised at how much free programming there is on Apple TV even without those.)” His comment spurred a massive reaction, with many respondents citing sports coverage and news channels as their primary reasons for staying on DStv Premium. Jackman then followed up with news that DStv had called to canvas his opinion on whether he would be interested in a package which would allow him to choose what channels he’d subscribe to. When CapeTalk’s John Maytham interviewed MultiChoice head of content, Aletta Alberts, she said, “We’re looking at different ways of packaging bouquets… Watch this space; there are announcements coming down the line…”. Nevertheless, despite competition and consumer complaints about repeats, DStv will still grow, says Murray. “We believe that DStv will add two million subscribers in Africa between 2017 and 2023 to reach 11.5 million. From the two million additional subscribers, South Africa will provide one million and Nigeria 400 000,” he says. DStv’s ring fencing of sports rights is the main reason it has maintained its position at the top, says Murray, “especially English Premier League soccer in Africa. Others are adding sports but don’t have the crown jewels”. See story on sports rights on page 7. But Kwese could make some headway there, he adds. “Kwese is very interesting – with its owner’s deep pockets, and it looking at sport rights. It also now has a much closer relationship with SVOD platform iFlix in Africa.” Lotter agrees, saying DStv has maintained its position at the top due to having “the best and only sports offering” and, he says, by seeing the threat of Netflix, and “creating Showmax, their streaming alternative”. And he adds, “I think streaming is the future. It will all be about who can provide the best content.” Meanwhile, South Africa generates much higher pay TV revenues compared to Nigeria, says Murray, “$1936 million in 2017 versus $601 million in Nigeria. But “I think streaming is the future. It wil al be about who can provide the best cont ent.” Nigeria will overtake South Africa in terms of pay TV subscribers in 2021”. Between now and then, however, competition is emerging from the wings. Not just from mobile operators, but also from internet giants such as Facebook and Google. Facebook is starting to make inroads, and has just signed a partnership deal with Major League Football to live stream 25 weekday afternoon games in an exclusive deal. As Lotter says, “Streaming live sport reliably is the next big opportunity”. • Local drama Isibaya is now on Showmax P 24 The Media | wagthedog.co.za


THE MEDIA APRIL 2018
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